Privacy Policy

1. Who We Are

Finer Lux is a UK-based business specialising in the buying and selling of luxury watches and jewellery.

Contact Details:

Email: info@finerlux.com

2. What Personal Information We Collect

We may collect the following types of personal information:

• Name
• Contact details (email address and postal address)
• Payment details (processed via secure third-party providers)
• Proof of identity (for high-value transactions and anti-fraud checks)
• Purchase and sales history
• Website usage data (via cookies and analytics tools)

3. How We Use Your Information

We use your personal data to:

• Process purchases and sales
• Verify your identity
• Respond to your enquiries
• Send transactional or promotional emails (if opted-in)
• Prevent fraud and meet legal obligations
• Improve our website and customer experience

4. Legal Basis for Processing

Under the UK GDPR, the lawful bases we rely on to process this information include:

• Contractual necessity - to fulfill our sales and purchase agreements
• Legal obligation - for fraud prevention and tax compliance
• Legitimate interests - to improve our services and protect our business
• Consent - for marketing communications (you can withdraw at any time)

5. How We Share Your Information

We may share your data with:

• Payment processors (e.g., Stripe, PayPal)
• Delivery and courier services
• Identity verification providers
• Legal or regulatory authorities (if required)
• IT and marketing service providers (under strict confidentiality)

We do not sell or rent your personal data to third parties.

6. How We Store and Protect Your Information

We store your data on secure servers and take appropriate security measures to prevent unauthorised access, disclosure, or loss.

Your personal data is retained only as long as necessary for the purposes outlined above or as required by law.

7. International Data Transfers

If we transfer your data outside the UK, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses) to protect your information in accordance with UK GDPR.

8. Your Data Protection Rights

You have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Object to or restrict processing
• Withdraw consent at any time (for marketing)
• Lodge a complaint with the Information Commissioner's Office (ICO)

Contact the ICO: https://ico.org.uk/

9. Cookies

Our website uses cookies to enhance your browsing experience. For details on the types of cookies we use and how to manage your preferences, please see our Cookie Policy.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the effective date noted above.

11. Contact Us

If you have any questions about this policy or your data, please contact us at:

Email: info@finerlux.com